Fredrik Forsling portfolio

Fredrik Forsling portfolio

Senior Creative

The Construction Climate Challenge Together we can decarbonize the construction industry The Construction Climate Challenge is an initiative hosted by Volvo Construction Equipment for creating dialogue, funding essential research and sharing kn

Construction Climate Challenge

Barilla The Marathon Map Double page ad in marathon magazine for Sweden and Finland before the Stockholm Marathon. Barilla sponsored free pasta servings to runners the night before the race. Creatives: Fredrik Forsling and Daniel Rinaldo

Barilla

A Non Smoking Generation Deception by Marlboro Cigarette brands can no longer advertise directly over mainstream channels. But ads for glamour products that carry their logos like designer watches, fashion ranges and perfume still subliminally

A Non Smoking Generation

Adlibris Adlibris Läsbar – foodtruck för bokslukare Adlibris, the online bookstore, wanted to meet their customers directly via a food truck. A Volkswagen van therefor was transformed into Adlibris Läsbar. It went on a summer tour ending at H

Adlibris

A Non Smoking Generation “Brunsås dödar” – “Gravy kills” Imagine you are the manager of a supermarket. One day a salesman knocks on your door to show you his products. Every one of them has a sticker warning you that you could die if you consu

A Non Smoking Generation

Barilla

Novus Revealing human values behind hard facts Novus, the strategic market research company, wanted to show what their core business really is. When you carry out a survey the raw data you first get are just numbers. It is only when you reall

Novus

Ownit Broadband CEO moves his office into trade fair Ownit Broadband has to compete with bigger players in the Swedish broadband market by offering customers that little extra. They do it with faster customer service, more flexible subscripti

Ownit Broadband

PNL Pan Nordic Logistics I’ve been everywhere (Nordic version) Pan Nordic Logistics (PNL) was the Nordic regions leading logistics company on the parcel market. They wanted to promote their Nordic sales tour. It was done by producing a first

PNL Pan Nordic Logistics

The message for the MSF campaign about CMR (civil military relations) became “Humanitarian aid is no weapon”. The key image showed medical instruments forming a weapon and was used for ads and a public petition. The image placed second in Årets rekl

Doctors without Borders (MSF Sweden)

Doctors without Borders / MSF (Sweden, Denmark and Norway) War in Scandinavia – the Facebook game Scandinavia is at war. Seriously wounded in a bomb raid you need urgent medical care to survive. When you finally reach the hospital you’re offere

Doctors without Borders (MSF in the Nordics)

Doctors without Borders / Médecins sans Frontières (MSF) How do you stop a mass murderer? Many people know that those infected with HIV can live a normal life without developing AIDS if they get the right treatment in time. Fewer people k

Doctors without Borders (MSF Sweden)

Praktikertjänst

Sandå Inga hantverkarfasoner (No more cowboys) It’s a popular opinion that many builders and decorators carry out shoddy work and don’t behave professionally. This was something that Sandå Måleri wanted to change, by making their customers a nu

Sandå

ÖSK fotboll

These subway billboards and ads promoted Stockholm City magazine’s coverage of the Stockholm nightlife. Art Director: Fredrik Forsling & Sten Åkerblom Copywriter: Martin Stadhammar Agency: GREY Sthlm

Stockholm City

Doctors without Borders / MSF A Guided Tour of the AIDS Museum HIV treatment doesn’t just save lives; it reduces the risk of the virus being passed on by 96%. Yet millions of HIV sufferers still receive no treatment. If we’re to make AIDS his

Doctors without Borders (MSF Sweden)

A Non Smoking Generation – miscellaneous

“The headset noose” This highway billboard for NTF (National Association for Road Safety) was seen around Stockholm. Art director: Fredrik Forsling Copywriter: Daniel Rinaldo Agency: Tank/Y&R Photo: ©Fredrik Forsling

NTF

Sway “The dancing shoe” (There are no shortcuts to becoming a great dancer) Sway is a major dance school north of Stockholm. These ads were published in Stockholm magazine Mitt i . Creative: Fredrik Forsling Photo: MR J

Sway